Advanced Persistent Threats Against RSA Tokens Case Study

Advanced Persistent Threats Against RSA Tokens - Case Study Example Likewise, in the entire hoax, there was a requirement of evaluating homeland security that also pertains to Information technology infrastructure. The Information technology infrastructure was not the only consideration, as these attacks affect vulnerabilities pertaining to federal information systems and any organization that acquires information systems. However, there were several laws that were passed in the congress after September 11 terrorist attacks. In the process, a series of homeland security presidential directives were issued for sustaining domestic security. However, on the other hand, despite an economic turmoil from September 11 attacks, the aviation industry continues to grow at a rapid pace and is considered as a fundamental transformation. Moreover, there is also a significant change for managing air traffic via net-centric approach. The acquisition of this change will replace the traditional approach for controlling air traffic that is constructed on Information t echnology solutions. By focusing on security, there is a significant increase in utilizing computerized systems onboard of an air carrier. Likewise, these systems facilitate high airborne and internally located system connectivity, operational and maintenance requirements. Moreover, the net-centric ATM connectivity raises concerns for cyber security threats and vulnerabilities. Propagation threats are critical because it is capable of rapidly broadcasting traffic on the Internet along with bypassing intrusion detection systems. Likewise, for augmenting the primary phase of work propagation, it uses a ‘hit list’ comprising of overflowed users i.e. users consuming heavy bandwidth. By identifying users, worm spreads itself at a rapid pace when compared to traditional spreading worms. Moreover, this type of attack saves a considerable amount of scanning time by only attacking a visible target. In the context of any cyber threat to an airport, the airport cannot be the prima ry target, as the Spanair flight JK5022 crash was successful by one of the contributions from a Malware. Vulnerabilities Existed in the System / Attack Methods Computer network intrusions are becoming very sophisticated and advanced and they have enforced a challenge for modern computer network based organizations. Likewise, a new class of challengers called now as ‘Advanced Persistent Threats’ (APT) demonstrates a well-planned and sponsored, highly skilled hackers targeting highly classified data for gaining competitive edge specifically in corporate businesses, law firms, military networks, national or international politics (Cole, 2012). Likewise, these highly skilled cyber criminals utilize sophisticated tools and methods that are constructed to disrupt computer network defense semantics without being detected. As per Mr. Mike Cloppert, is a Co-Chair of the cyber threat intelligent summit says that the cyber threat intelligence can facilitate organizations to mainta in an information classification and protection mechanism based on the priorities of these cyber criminals. As a result, the likelihood of success for these hackers will become low. Moreover, organizations can than plan accordingly for the targeted information and can counter these complex advanced persistent threats. Information security management team requires authentic and on time information for constantly monitoring new and potential threats and techniques. Likewise, exploiting the received information will improve a resilient defense posture of an organization. The number of RSA tokens implemented up till now exceeds 40 million and another 250 million are mobile software, as that leads the market for enabling

Scholarly References on the Muslim Essay Example for Free

Scholarly References on the Muslim Essay Diversity in browsing environments utilized by the web community presents a unique challenge to audiences that are looking for legible and accurate web information. With web proliferation, there has been an increasing trend towards the web as source of information and researches. Wikipedia popularity has reach to tantalizing heights such that as of April 2008, it attracts 684 million visitors annually reading over 10 million articles in 253 languages. Who would not be attracted by the easily accessible, open content encyclopedia? Although Wikipedia may contain general information on the topic, the site itself is not tantamount to legible information since it is an ‘open-to-editing’ web site and any viewer can actually access it and change or add misinformation and bias to it. There are other websites more recommended for citation which are not openly edited and governed by certain organizations that control the influx of information and troubleshoots or rejects. We review the case of ‘Jahilliyah’ content compared to the uploaded electronic copy of Karen Armstrong’s work, Muhammad. Jahilliyah is the presumed concept of ‘ignorance of Divine Guidance,’ a literal pre-Muhammad state of the Islamic nations (Wikipedia 2008). Arguably, this is merely a simplification of an Islamic concept; here Wikipedia (and whoever created the page source) was guilty of the principle of reductionalism. This is equivalent to blaspheming the Arabian culture and is tantamount into misleading the [Wikipedia] popular readers into believing that Jahiliyyah is indeed a Godless-state. Jahiliyyah, al-Jahiliyah or jahalia is an Islamic concept of ignorance of divine guidance or the state of ignorance of the guidance from God[ or Days of Ignorancereferring to the condition Arabs found themselves in pre-Islamic Arabia, i. e. prior to the revelation of the Quran to Muhammad. (Wikipedia, 2008) Armstrong (1991) reiterated that Jahiliyah is the practiced by the Bedouin Arabs of Arabia Deserta, a somewhat earth-centeredd religion that centralizes more on qawm’s (people)—small and large tribes ¬Ã‚ ¬Ã¢â‚¬â€muruwah and dahr. So the perception that Jahiliyah is a ‘God-less state’ is erroneous. The Bedouins do practice religion and it is somewhat a derivative of the Sumerian religion as demonstrated by the Bedouins’ practice of circumambulations (dictated by tawwaf ) during their Ka’aba veneration. The Bedouins erected a shrine at Ka’aba at Zamzam in Mecca (Armstrong 1969) and they worshipped their god Habal and other effigies of gods (e. g. 360 idols). Other goddesses alluded to Jahiliyah were al-Lat (Goddess), al-Uzzah (The Mighty One), and Manat (Fate). Pre-Islamic Arabia then is not ‘God-less’. â€Å"But the Arabs did have spiritual life†¦various places were felt to be holy and were the site of shrines, which had their own ancient ritual surrounding around a deit†¦. † (p. 61) Furthermore, Jahiliyah is geographically marginalized within Arabia Desserta whereas Southern Arabia embraced Nestorianism (Duality of Jesus) (Armstrong 1991). Wikipedia did not clarify the localization and instead generalized it to the whole Muslim and Islam regions. References for ‘Jahiliya’ are questionable. Take for instance, under the general references, cross-references indicated (â€Å"Milestones† and â€Å"Dr. Hina Azam. Terrorism: A Return to Jahiliyya. alt. muslim†) cannot be accessed or simply put, the pages or the cross-references does not exist. Wikipedia’s ‘Arabian poetry’ is similarly doubtful. One notes that ‘poets’ were never soothsayers in the Jihillayah; soothsayers were generally shunned and were refered to as kahun (Armstrong 1991) and not sha’ir (Wikipedia 2008). Web sites are written at a wide range of language levels, for a variety of purposes, and for diverse audiences. A great many web pages contain information that is not appropriate for student needs because the pages contain misinformation or bias. Just as viewers should be taught to critically evaluate print and broadcast information, they also need to learn to judge web information (Spearman, 1999). Cavanaugh (2004) specified that on judging page authenticity, three factors should be considered: (1) authority and currency of the source (2) publisher and purpose and (3) objectivity and accuracy. On searching for documents on Jihillayah, one should be more retrospective / evaluative on documents so as not to create more misconceptions. References Cavanaugh,T. (2007, August 24) Curriculum Web Page Evaluation For Education. Retrieved October 22, 2007 from [emailprotected] edu. Spearman, R. (1999). How Elementary Educators Incorporate Information Literacy Skills into Their Use of the World Wide Web with Students. Published in the proceedings of WebNet 99, Honolulu Hawaii. Jahilliyah. (2008). Wikimedia. Retrived last May 5, 2008 from http://en. wikipedia. org/wiki/Jahiliyya. Armstrong, Karen. (1991). Muhammad: A Western Attempt to Understand Islam. London: Victor Gollancz Retrieved October 22, 2007 from http://voyager. uws. edu. au/cgi-bin/Pscandoc. cgi? app=33folder=12695doc=.

DeVere or William Shakespeare? Essay -- Biography Biographies Essays

DeVere or Shakespeare?      Ã‚  Ã‚  Ã‚  Ã‚   Abstract:   The debate over the legitimacy of the authorship of Shakespearean works has been disputed for centuries. While many scholars have held beliefs that Shakespeare's works have been written by figures such as Christopher Marlowe, Francis Bacon, William Stanley, and others, the most heated debate today is between William Shakespeare and Edward DeVere, the Earl of Oxford. Each side of this debate has many followers, the Stratfordians, or those who claim Shakespeare to be the true author, and the Oxfordians who believe that true credit should go to DeVere. My paper, far from being a complete analysis of the possibilities of Shakespearean authorship, attempts to summarize and rationalize the arguments of these two groups. It would be impossible to include all arguments and evidence in a paper such as this. Full books have been written on aspects of the debate I will not even mention, or may just barely touch on. Hopefully after reading this paper, however, you will have a little better understanding of the debate of authorship. As I am not in any respect a scholar on the subject I shall not attempt to make a conclusion as to which of these men is the author, but rather to inform and explain the many arguments on both sides of this debate in the hopes that the reader can learn a little more about the ongoing debate and form an opinion of his or her own.    In countries all over the globe the name William Shakespeare brings to mind literary genius, a character so famed in eloquence and creativity that none other comes close to him in prestige. Yet for centuries scholars, students and readers have argued a very fundamental question: whether or not the plays and poems attribute to William... ...rpose-to designate a penname without confusion (Whalen 32). * Principal actors in the plays of Shakespeare's First Folio included Jon Heminge,Henry Condell and Richard Burbage, the same three who were in the late edition to Shakesperes will (Whalen 51). * Oxford was said to be an excellent playwright, yet no plays written under his name were ever found (Whalen 127).      Works Cited "A Beginners Guide to the Shakespeare Authorship Problem." Online. 31 October 1999. Available http: www.shakespeare-oxford.com/guide/htm. Kathman, Dave and Tom Reedy. "How we know the Shakespeare wrote Shakespeare: The Historical Facts." Online. 2 November 1999. Available http: www.clark.net/pub/tross/ws/howdowe.html. Michell, John. Who Wrote Shakespeare? London: Thames and Hudson, 1996. Whalen, Richard F. Shakespeare-Who Was He? Westport:Praeger, 1994.

Business Finance

Multinational Business Finance, 12e (Eiteman, et al) Chapter 1 Globalization and the Multinational Enterprise 1. 1 Globalization and Creating Value in the Multinational Enterprise Multiple Choice 1) Which of the following are critical to a firm trying to reach the top of the â€Å"firm value pyramid†? A) An open market place. B) High quality strategic management. C) Access to capital. D) all of the above Answer: A Diff: 2 Topic: 1. 1 Globalization and Creating Value in the Multinational Enterprise Skill: Conceptual 2) A well-established, large U.S. -based MNE will probably NOT be able to overcome which of the following obstacles to maximizing firm value? A) An open market place. B) High quality strategic management. C) Access to capital. D) none of the above Answer: D Diff: 2 Topic: 1. 1 Globalization and Creating Value in the Multinational Enterprise Skill: Recognition 3) A well-established, large China-based MNE will probably be most adversely affected by which of the follow ing elements of firm value? A) An open marketplace. B) High-quality strategic management. C) Access to capital.D) Access to qualified labor pool. Answer: A Diff: 2 Topic: 1. 1 Globalization and Creating Value in the Multinational Enterprise Skill: Conceptual 4) A well-established, large, Brazil-based MNE will probably be most adversely affected by which of the following elements of firm value? A) An open marketplace. B) High-quality strategic management. C) Access to capital. D) Access to qualified labor pool. Answer: C Diff: 2 Topic: 1. 1 Globalization and Creating Value in the Multinational Enterprise Skill: Conceptual True/False ) Three necessary conditions for a firm to reach the top of the â€Å"firm value pyramid† are an open market place, high quality strategic management, and access to capital. Answer: TRUE Diff: 1 Topic: 1. 1 Globalization and Creating Value in the Multinational Enterprise Skill: Conceptual 2) Comparative advantage is one of the underlying principles driving the growth of global business. Answer: TRUE Diff: 1 Topic: 1. 1 Globalization and Creating Value in the Multinational Enterprise Skill: Recognition Essay 1) List and explain three strategic motives why firms become multinationals and give an example of each.Answer: The authors provide 5 strategic motives for firms to become multinationals: market seekers, raw materials seekers, production efficiency seekers, knowledge seekers, and political safety seekers. Market seekers are looking for more consumers for their products such as automobiles or steel. Knowledge seekers may be looking for an educated work force similar to the way firms seeking R and D set up shop in university towns. Raw materials seekers may be after commodities such as oil or copper. Production efficiencies may occur in countries like Mexico that have capable workers and lower wages.Political safety seekers are looking for countries that will not expropriate their assets, so they may stay away from countries that in the post have engaged in such activities. Diff: 3 Topic: 1. 1 Globalization and Creating Value in the Multinational Enterprise Skill: Conceptual 1. 2 The Theory of Comparative Advantage Multiple Choice 1) The theory that suggests specialization by country can increase worldwide production is ________. A) the theory of comparative advantage B) the theory of foreign direct investment C) the international Fisher effect D) the theory of working capital managementAnswer: A Diff: 2 Topic: 1. 2 The Theory of Comparative Advantage Skill: Recognition 2) Which of the following is NOT a reason governments interfere with comparative advantage? A) Governments attempt to achieve full employment. B) Governments promote economic development. C) National self-sufficiency in defense-related industries. D) All are reasons governments interfere with comparative advantage. Answer: D Diff: 2 Topic: 1. 2 The Theory of Comparative Advantage Skill: Recognition 3) Which of the following factors of p roduction DO NOT flow freely between countries? A) Raw materialsB) Financial capital C) (Non-military) Technology D) All of the above factors of production flow freely among countries. Answer: A Diff: 1 Topic: 1. 2 The Theory of Comparative Advantage Skill: Recognition 4) Which of the following would NOT be a way to implement comparative advantage? A) IBM exports computers to Egypt. B) Computer hardware is designed in the United States but manufactured and assembled in Korea. C) Water of the greatest purity is obtained from wells in Oregon, bottled, and exported worldwide. D) All of the above are examples of ways to implement comparative advantage.Answer: D Diff: 2 Topic: 1. 2 The Theory of Comparative Advantage Skill: Conceptual 5) Of the following, which would NOT be considered a way that government interferes with comparative advantage? A) Tariffs. B) Managerial skills. C) Quotas. D) Other non-tariff restrictions. Answer: B Diff: 2 Topic: 1. 2 The Theory of Comparative Advantage Skill: Recognition True/False 1) The theory of comparative advantage owes it origins to Ben Bernanke as described in his book The Wealth of Bankers. Answer: FALSE Diff: 1 Topic: 1. 2 The Theory of Comparative Advantage Skill: Recognition ) International trade might have approached the comparative advantage model in the 19th century, and it does so even more today. Answer: FALSE Diff: 2 Topic: 1. 2 The Theory of Comparative Advantage Skill: Conceptual 3) Comparative advantage shifts over time as less developed countries become more developed and realize their latent opportunities. Answer: TRUE Diff: 2 Topic: 1. 2 The Theory of Comparative Advantage Skill: Recognition 4) Comparative advantage in the 21st century is based more on services and their cross border facilitation by telecommunications and the Internet.Answer: TRUE Diff: 1 Topic: 1. 2 The Theory of Comparative Advantage Skill: Recognition 5) Comparative advantage was once the cornerstone of international trade theory, but tod ay it is archaic, simplistic, and irrelevant for explaining investment choices made by MNEs. Answer: FALSE Diff: 2 Topic: 1. 2 The Theory of Comparative Advantage Skill: Recognition 1. 3 What Is Different about Global Financial Management? Multiple Choice 1) Which of the following domestic financial instruments have NOT been modified for use in international financial management? A) Currency options and futures.B) Interest rate and currency swaps. C) Letters of credit. D) All of the above are domestic financial instruments that have also been modified for use in international financial markets. Answer: D Diff: 2 Topic: 1. 3 What Is Different about Global Financial Management? Skill: Recognition True/False 1) MNEs must modify finance theories like cost of capital and capital budgeting because of foreign complexities. Answer: TRUE Diff: 2 Topic: 1. 3 What Is Different about Global Financial Management? Skill: Recognition 1. 4 Market Imperfections: A Rationale for the Existence of the Multinational FirmMultiple Choice 1) In determining why a firm becomes multinational there are many reasons. One reason is that the firm is a market seeker. Which of the following is NOT a reason why market seeking firms produce in foreign countries? A) Satisfaction of local demand in the foreign country. B) Satisfaction of local demand in the domestic markets. C) Political safely and small likelihood of government expropriation of assets. D) All of the above are market-seeking activities. Answer: C Diff: 2 Topic: 1. 4 Market Imperfections: A Rationale for the Existence of the Multinational Firm Skill: Recognition ) ________ investments are designed to promote and enhance the growth and profitability of the firm. ________ investments are designed to deny those same opportunities to the firm's competitors. A) Conservative; Aggressive B) Defensive; Proactive C) Proactive; Defensive D) Aggressive; Proactive Answer: C Diff: 2 Topic: 1. 4 Market Imperfections: A Rationale for the Existen ce of the Multinational Firm Skill: Recognition True/False 1) For firms competing in a world characterized by oligopolistic competition, strategic motives can be subdivided into proactive and defensive investments. Answer: TRUEDiff: 1 Topic: 1. 4 Market Imperfections: A Rationale for the Existence of the Multinational Firm Skill: Recognition 2) Defensive measures are designed to enhance growth and profitability of the firm itself. Answer: FALSE Diff: 1 Topic: 1. 4 Market Imperfections: A Rationale for the Existence of the Multinational Firm Skill: Recognition 1. 5 The Globalization Process Multiple Choice 1) The phase of the globalization process characterized by imports from foreign suppliers and exports to foreign buyers is called the A) domestic phase. B) multinational phase. C) international trade phase.D) import-export banking phase. Answer: C Diff: 2 Topic: 1. 5 The Globalization Process Skill: Recognition 2) The authors describe the multinational phase of globalization for a firm as one characterized by the A) ownership of assets and enterprises in foreign countries. B) potential for international competitors or suppliers even though all accounts are with domestic firms and are denominated in dollars. C) imports from foreign suppliers and exports to foreign buyers. D) requirement that all employees be multilingual. Answer: A Diff: 2 Topic: 1. 5 The Globalization Process Skill: Recognition ) A firm in the International Trade Phase of Globalization A) makes all foreign payments in foreign currency units and all foreign receipts in domestic currency units. B) receives all foreign receipts in foreign currency units and makes all foreign payments in domestic currency units. C) bears direct foreign exchange risk. D) none of the above Answer: C Diff: 2 Topic: 1. 5 The Globalization Process Skill: Conceptual 4) Of the following, which was NOT mentioned by the authors as an increase in the demands of financial management services due to increased globalization b y the firm?A) Evaluation of the credit quality of foreign buyers and sellers. B) Foreign consumer method of payment preferences. C) Credit risk management. D) Evaluation of foreign exchange risk. Answer: B Diff: 2 Topic: 1. 5 The Globalization Process Skill: Recognition 5) Of the following, which was NOT mentioned by the authors as an increase in the demands of financial management services due to increased globalization by the firm? A) Evaluation of the credit quality of foreign buyers and sellers. B) Foreign consumer method of payment preferences. C) Credit risk management.D) Evaluation of foreign exchange risk. Answer: B Diff: 2 Topic: 1. 5 The Globalization Process Skill: Recognition 6) The authors describe the multinational phase of globalization for a firm as one characterized by the A) ownership of assets and enterprises in foreign countries. B) potential for international competitors or suppliers even though all accounts are with domestic firms and are denominated in dollars . C) imports from foreign suppliers and exports to foreign buyers. D) requirement that all employees be multilingual. Answer: A Diff: 2 Topic: 1. 5 The Globalization ProcessSkill: Recognition 7) The twin agency problems limiting financial globalization are caused by these two groups acting in their own self-interests rather than the interests of the firm. A) Rulers of sovereign states and unsavory customs officials. B) Corporate insiders and attorneys. C) Corporate insiders and rulers of sovereign states. D) Attorneys and unsavory customs officials. Answer: C Diff: 2 Topic: 1. 5 The Globalization Process Skill: Recognition True/False 1) Typically, a firm in its domestic stage of globalization has all financial transactions in its domestic currency.Answer: TRUE Diff: 1 Topic: 1. 5 The Globalization Process Skill: Conceptual 2) Typically, a â€Å"greenfield† investment abroad is considered a greater foreign investment having a greater foreign presence than a joint venture with a foreign firm. Answer: TRUE Diff: 1 Topic: 1. 5 The Globalization Process Skill: Recognition 3) The authors argue that financial inefficiency caused by influential insiders may prove to be an increasingly troublesome barrier to international finance. Answer: TRUE Diff: 2 Topic: 1. 5 The Globalization Process Skill: Conceptual

Women’s Rights Movement DBQ

The women’s rights movement had all but disappeared after the adoption of the 19th Amendment in 1920. However, in the post-World War II period, women increasingly realized that they continued to face obstacles in achieving equality in American society. Throughout the history of the nation, women in the United States have always suffered from discrimination and were inferior to men. Women quickly realized that change was needed and they had to do something about it.After World War II, women were extremely disappointed because many were separated with the work place and were also dissatisfied with their lives because they felt bored a restricted. Women came together to try to achieve equality after the war by creating the National Organization for Women (NOW) and attempt to pass the Equal Rights Amendment. The struggle women were put through in the past have now helped the rights and treatment of women today. After World War II, women were dissatisfied with their roles and wante d equality. After the war, about two million women lost their jobs (Doc 1).They were told they didn’t want to work, and were forced to become homemakers and became separated from the workplace (Doc 1). Women began to question, â€Å"Is this all there is? † (Doc 2). They only made beds and shopped for groceries; women felt restricted and led boring lives (Doc 2). Women were also disappointed because there were only certain jobs available to them; mostly clerical work such as domestic service, retail sales, social work, teaching and nursing (RBP 983). These jobs paid poorly and no matter what, women were always made fewer wages than men.Women were also upset because they were denied easy access to education unlike men, and wanted to have a career outside of the home but could not because their lack of schooling. Women were not provided the same amount of opportunities as men and were very dissatisfied with their boring, restricted lives. Such lives led some women to orga nize small groups to discuss their concerns. During these â€Å"consciousness-raising† sessions, women shared their lives with each other and discovered that their experiences were not unique (RBP 985).The theory behind the women’s movement of the 1960’s was feminism, the belief that women should have economic, political, and social equality with men (RBP 982). Because women came together and really started to believe they should be treated the same and have the same opportunities, they attempted in many different ways to achieve equality. Most women went through many unfair and bad experiences throughout their lives during the 1960’s, but there were many attempts to try and better their lives.In 1966, 28 women including Betty Friedan, created the National Organization for Women (also known as NOW), to pursue women’s goals (RBP 984) and to accomplish other goals such as women’s rights and control their own reproductive lives (Doc 3). Thanks to the Supreme Court, it was ruled that women had the right to choose an abortion during the first three months of their pregnancy in 1973. One significant goal of NOW was the ratification of the Equal Rights Amendment (Doc 3).The Equal Rights Amendment was a proposed and failed amendment to the U. S. Constitution that would have prohibited any government discrimination on the basis of sex (RBP R57). It failed because only 35 states approved out of the 38 needed (RBP 985). The passage of the Equal Rights Amendment would have been an extremely significant event because women would have been able to get the same pay as men, they could get managerial jobs instead of just menial ones, and it was a high possibility to reduce the amount of prejudice towards women.Other attempts to create equality after the war consisted of the challenge of the Cult of Domesticity, Roe v. Wade, representation in politics, and Title IX (notes). Even though not all attempts were successful, women got the poi nt across that they were tired of the unequal treatments and wanted change. Women have always been treated unequal throughout history, and were expected to bow down to men because they were inferior to them. Daily, they have suffered from all aspects of life; social, economic and political.They weren’t given the same job and educational opportunities, and were completely denied voting rights. Women did do many things to try to fix the discrimination between themselves and men, some worked such as the National Organization for Women, the case of Roe v. Wade, and Title IX. While some attempts failed like the ratification of the Equal Rights Amendment. Even though women faced many obstacles in the nation’s past, there are still many more to come to completely demolish discrimination.

JDB Essay Example

JDB Essay Example JDB Essay JDB Essay Competition within the herbal tea market also remains relatively low because there is no competition for herbal tea existing at the current market. It is suggested that Gadabout use the direct export to enter the Australia and use the contingency approach to enter the market. It is also recommended it to use a pull strategy, such as to invest a TV show to help build brand awareness and relationships with their target market. 1. 0. 0 Gudgeon Gadabout Drink Food Co. , Ltd. 1. 1. 0 Company background Gadabout Group is a large beverage enterprise owing to their healthy drink in Hong Kong. With the nationwide development strategy, they established Gudgeon Gadabout Beverage Food Co. , Ltd as a subsidiary to enter the Mainland China market. Currently, Gudgeon Gadabout Beverage Food Co. , Ltd played a leading role in healthy drink industry in China based on its famous product red-canned Gadabout, which as a kind of ancient herbal tea and has more than 170 years of history. They also have the non-alcohol drink, such as juices and bottled water. The sales network of Gudgeon Gadabout Beverage Food Co. Ltd has extended more than 30 provinces in mainland of China, and it also entered some countries in Southeast Asia, Europe and the US. 2. 0. 0 Marketing Mix 2. 1. 0 Positioning Positioning refers to some sustainable competitive advantage or unique ailing proposition of products as a critical factor to over other competing brands (Keller, 1 998, star. 77). According to the Unique Selling Proposition strategy, Gadabout positioned as a kind of beverage that prevents excessive i nternal inflammation and started their marketing activities based on it (DIB, 2012). 2. 2. Target market Gadabout found the unique positioning that aimed at the majority of people who afraid of the internal inflammation. 2. 3. 0 Marketing mix 2. 3. 1 Product Gadabout is a kind of function drink based on traditional herbal tea hundreds years ago to prevent inflammation in China. After the brand war with Guanos Wangling Pharmaceutical Company Ltd, Gadabout still use the red can with the Chinese character Gadabout instead of Wong Ala Kate. 2. 3. 2 Price The price of Gadabout is higher than most beverages in China since it is a special healthy drink from various Chinese herbal. . 3. 3 Place Gadabout is sold through the supermarkets, retail-stores and restaurants, especially hot pot, and barbecue restaurants. All places are where people may get excessive internal heat. 2. 3. 4 Promotion Gadabout is the most popular local brand in China for several years, one of he most important factors is the huge investment on advertising. Firstly, they use story as a mini movie to promote through national TV channel on the golden time. Secondly, they design the great poster to explain the function of the herbal tea; it implies the company concentrate on customers healthy. The satisfaction of basic human needs will trigger the search for higher levels of needs (Mathew, 1993). Thirdly, Gadabout invested 60 million in the show called Voice of China, a Chinese reality talent show, become the most popular topic in current China. Since 2001 , Gadabout has donated more than ARM 8 lion Yuan to help more than 1,600 students to have the chance to study. For the big earthquake in 2008, they donated 1 10 million Yuan as the biggest donor at a charity event broadcast live on CATV and immediately triggered a rise in popularity of herbal tea products. Gadabout dedicated to charity work charity for several years because it not only could set good reputation in the society, but also indirectly make contribution to advertising and brand promotion as a sustainable beneficial for the development of the company. 3. 0. 0 Australian marketplace 3. 1. 0 Market Environment Source : Department of Foreign Affairs and Trade. 2013). Australia has a population is roughly 22. 7 million people and GAP per capita APP of US$44,074 in 2013. It is ranked as the second easiest country to do business since it offered one Of the best-regulated commercial environments in the world (World Bank Doing Business, 2013). The relationship be;men China and Australia was longstanding and played an indispensable role for both economic interests. China is Australias first largest export market and they commenced a Free Trade Agreement to further strengthen their business relationship. The tea market in Australia had total revenues of $ 1 1. Ban in 2012 with consumption volumes increased with a CARR of 4. 1 % between 2008 and 2012, which is expected to reach 4. Billion liters by 2017(Market Line, 2012). 3. 2-0 Consumer Behavior In Australian, a large number of customers prefer the healthy drink rather than caffeinated beverages cause healthy and wellness are still as the main factors to impact the purchasing decisions of customers. However, Consumers are affected by brand strongly, and the majority of competitors have to manage and deve lop their brands to capture the attention of customers. Overall, the buyer power is moderate. 33. Competitors In Australia, the majority of Customers do not like the taste of Chinese tea, which would attract many new products into the market. The substitutes for tea primarily include water, non-ready-to-drink hot drinks, alcoholic beverages and sodas. The Coca-Cola Company played the leading role account for approximately 36. 5% Of the market. Competitors in soft drink market distinguish their products by stressing their health benefits and taste, especially for functional drinks. Even though it would not easy for a new company to compete with the existing big brands, it would be possible to achieve small-scale success via a unique production method or nutritional benefits. Overall, there is a moderate likelihood of new entrants. 3. 4. 0 Opportunities In Australia, the awareness of health and wellness are the main factor to drive interest in tea market for the next several years. For the demographic factors, there are many Chinese people in Australia and most of them are Cantonese, they tend to the traditionally tea. Additionally, people in Australia like to eat some fry food, which are likely to get inflamed. 4. 0. 0 Entry Strategy Entry mode Advantage Disadvantage indirect exporting Low commitment in terms of resources] Low risk Lack of control Lack of contact with foreign market No learning experience Potential opportunity cost Direct exporting (foreign sales branch) More control (compared with direct exporting) More sales push (compared with direct exporting) More learning experience Need to build up foreign-based organizations] More demanding on resources Joint Venture Risk sharing Less demanding on resources Potential of synergies Risk of conflicts with partner(s) Risk of creating competitor Source: Adapted by Album and Udder (201 1), Mas (2008), Estate et al. 005) According to characteristics of the Gadabout, the origin regions and the development of its own brand are very important. So, it is not suitable for foreign direct investment. For the Joint venture, although it can use the local marketing channels effectively to reduce costs to enter the local market quickly, it would limit their brands promotion to restrict the long-term development. From long-te rm operation strategy, direct export has an advantage in establishing good brand effect, diversified distribution channels and effective social network. 4. 1. 0 Contingency approach Gadabout should use a contingency approach to enter the Australia market by maintaining their standardized model and making minor adaptations to the marketing mix to suit the marketplace (Leonardo et al, in Innovator et al, 2010). The need for adaptation increases according to the degree of cultural difference between two countries. However, in order to differentiate itself from competitors and build strong market share, it should adapt elements of its marketing mix to further appeal to Australian consumers. International strategies made by Gadabouts managers should have more consideration on preference of distance. Not only for geographic distance, but also culture, administrative and economic distances still need to be taken into account. 4. 2. O pull strategy This strategy aims to pull a product through the channels by making consumers end of a channel desire a product (Deanne, 2010). It incorporates most traditional advertising such as TV and radio commercials or newspaper advertisements. It also incorporates methods such as boosting word-of- mouth, or building brands online. The sales promotions, such as free samples, will help build brand awareness in the initial start-up period.

Effects of Attitudes and Prejudices on People Who Use Services Essay Example

Effects of Attitudes and Prejudices on People Who Use Services Essay Example Effects of Attitudes and Prejudices on People Who Use Services Essay Effects of Attitudes and Prejudices on People Who Use Services Essay Peoples attitudes and beliefs can be discriminating towards different groups of people. Discrimination can be defined as the negative treatment taken towards or against a person of a certain group which can be on the basis of sex, religion, class, gender, race, marital status, beliefs, disability, and sexual orientation. This is known as direct discrimination; for example, a female working in a male dominated environment is overlooked for a job promotion because of her gender. In contrast, indirect discrimination occurs when there are rules, regulations or procedures in place that have a discriminatory effect on certain groups of people. This is a less obvious form of discrimination. For example, a refuge which is for women fleeing domestic violence may choose to only employ female staff due to the sensitive nature of the work. Attitudes and prejudices can affect professionals and services users. For example, care workers may be quick to make assumptions about the people they are caring for. It is important in any caring tasks that the views and feelings are considered continuously. That is, the carer should not stereotype people they are working with into one client group. For example, that all older people have difficulties with their memory and assume because they cannot remember, they cannot express their wishes. Similarly, misjudgements should not be made about people because of the way they look. For example, if a person is in a wheelchair, it cannot be assumed that they are unable to participate in sports or that they dont enjoy playing sports. Stereotyping is harmful when it becomes damaging to the other person. It is important that all care workers who work in health and social care settings do not hold prejudices or negative attitudes.

Parallel Structure with Prepositions

Parallel Structure with Prepositions Parallel Structure with Prepositions Parallel Structure with Prepositions By Mark Nichol Writers often mistakenly withhold repetition of prepositions with corresponding sentence elements in the erroneous belief that those elements can share a single preposition. In each of the following sentences, a repeated preposition is missing, and a discussion after each example explains the problem and a revision resolves it. 1. These developments are significant as the cost and influence of regulation on business models remain high in many industries. This sentence’s construction implies that cost can share the preposition of with influence, but it requires its own, because cost is parallel not to influence but to â€Å"influence of regulation on†: â€Å"These developments are significant as the cost of, and influence of regulation on, business models remain high in many industries.† 2. Such dysfunction can arise from incentives that do not encourage resiliency and management being out of touch with the customer. Similar to the problem in the previous sentence, from should be repeated before management so that the reader is not led to believe that management corresponds to resiliency rather than to incentives: â€Å"Such dysfunction can arise from incentives that do not encourage resiliency and from management being out of touch with the customer.† 3. They are designing preventive and detective control activities that are effective in the new environment, both from a risk-management and operational-scalability perspective. For the phrasal adjectives â€Å"risk management† and â€Å"operational scalability† to be fully parallel, legitimately sharing the noun perspective, the second phrase must, like the first phrase, be preceded by an article: â€Å"They are designing preventive and detective control activities that are effective in the new environment, both from a risk-management and an operational-scalability perspective.† (Better yet, do so and transpose both and from and repeat perspective after each phrasal adjective: â€Å"They are designing preventive and detective control activities that are effective in the new environment, from both a risk-management perspective and an operational-scalability perspective.†) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Types of Rhyme50 Idioms About Roads and Paths6 Foreign Expressions You Should Know

Business Plan for EuroFlorida Case Study Example | Topics and Well Written Essays - 3500 words

Business Plan for EuroFlorida - Case Study Example More and more frequently, the "grey gold" of north Europe (Scandinavia, Germany and the UK) are liquefying their assets and moving to south Europe. Their destinations are often Spain and south France. Indeed in Spain a large building industry has started up building "pensioner complexes" to cater for the market, similarly in south France, house prices are rising significantly. Smaller markets in the English-speaking Med (Gibraltar and Malta) have seen very dramatic rises in real estate value. However Apulia (the "heel" of Italy) is a relatively undiscovered region; prices are very reasonable and indeed, for a decade, Apulia was the poorest region of the (old) EU. The infrastructure, however, is excellent, with an airport at Bari, a motorway all the way to Vienna and the European net, excellent train connections within Italy and by ferry to Greece. Climatically Apulia is the second most "blessed" region of the EU, after Portugal's Algarve. Temperatures are, however, not extreme and th e landscape is lush, fertile and green. It is an area of small industry, as well as being extremely rich in culture & history. This plan sets out EuroFlorida objectives and targets for 2009 /10... The Mission and vision: EuroFlorida's contractual obligation is to be able to render Europe's finest service for promising the possession of property in addition to other assisting property business. EuroFlorida's revelation is carrying out property dealings which are unproblematic for all. In order to be able to accomplish this visualization, EuroFlorida will need to present an array of alternative selections to their clientele , this is the element that will make them capable enough to conduct a complete transaction in a way that would be most appropriate to their personal otherwise trade requirements, however be able to equalize this alongside the responsibility towards the government within the Apulia state as a major stakeholder to present a cost efficient resolution. The long term premeditated objectives: EuroFlorida's approach is looking forward towards developing as well as improving the already existing land and property. Together with initiating work over the new found property for providing services, and satisfying the needs of our clientele, along with the by and large desire of carrying out property dealings that would satisfy most of our customers. This matter to be precise will encompass carrying out sales and purchase deals, refurbishing deals, and other property deals that are included in our services. These services in total have been specified time and again within the coming pages of this paper. The management at EuroFlorida has been able to recognize the following major segments. At the same time as the customer dealing system is most likely going to be World Wide Web, the most important dare is within the supply chain.

5 positive and 5 negative ways companies who have faced harassment Article

5 positive and 5 negative ways companies who have faced harassment cases have handled them - Article Example Besides the products, the focus has also been on the growth of these companies. The competition between Apple and Samsung has been elevated with each of them keen to its philosophy. Apple Inc philosophy is to design quality products to the market while Samsung is to remain competitively active. Samsung have lost a lot of money that have been awarded to Apple Inc. Apple has also lost a lot of money that was awarded to Apple for violating the company’s patent. Apple succeeded only on two patents. The reputations of the two companies have been dented with constant court scrabbles. Apple won in their litigation against Samsung by that damaging Samsungs reputation slightly. Apple too was found to have copied some of the Samsung patents. Apple found to have violated one of the Samsung patents. However, the company is still free to sell the infringed devices to both the local market as well as other markets ( Hitt, Ireland, ‎Hoskisson,

Insolvency Law and Capitalism Essay Example | Topics and Well Written Essays - 1000 words

Insolvency Law and Capitalism - Essay Example Capitalism is a form of economic organization, whose main goal is to make profits. In order to achieve this, and sustain the capitalist system, capitalists must carry on the entrepreneurial spirit and continuously involve themselves in investing and re-investing capital into the economy (Schumpeter, 405-6). However, with limited capital, they must resort to other ways of financing their endeavors. One such way is through borrowed money. As Joseph Schumpeter writes, " . . . [C]apitalism is that form of private property economy in which innovations are carried out by means of borrowed money . . . " (179). Consequently, most business endeavors begin with debts. However, with the existence of risks and uncertainties present in investments such as competition, accidents, or even problems caused by financial crises, business failures and bankruptcies, which are usually followed by disputes over a company or individual's financial arrangements, become commonplace. Such occurrences threaten the very fuel that drives capitalism: it threatens the value of a business' much needed capital and it threatens the smooth flow of economic activity. In order to avoid such problems, institutions were built in the form of insolvency laws. Insolvency laws facilitate the liquidation of assets or possible reorganization of a bankrupt firm. It is meant to ensure that the process is smoothly executed, avoiding and solving conflicts, salvaging the company's capital, ensuring that all involved parties are treated fairly, and avoiding as much distortions in the economy as possible (Industry Canada). Thus, insolvency laws play a crucial role in the capitalist economy - it keeps valuable capital safe and it resolves conflicts, which are detrimental to continuous economic activity. Aside from its role in the liquidation of assets, insolvency laws also provide capitalism a crucial benefit - it keeps the "entrepreneurial spirit" alive. According to Schumpeter, entrepreneurs are crucial to a capitalist society because "without entrepreneurial achievement, no capitalist returns . . . " (405-6), and consequently, no capitalism. However, the possibility of bankruptcy, or the legal and economic burdens that plague bankrupt businessmen, poses a great deterrent for entrepreneurs to engage in economic activity because of the high risks involved. Insolvency laws solve this problem by providing not only protection for entrepreneurs in the face of bankruptcy, but also the possibility of "economic rebirth" - freedom from the clutches of bankruptcy and c chance to start anew - for bankrupt proprietors. Hence, in sustaining the capitalist system, insolvency laws become a necessary institution among capitalist societies. Unfortunately, it became a necessary evil as well because while sustaining capitalism, it created further problems that complicate the economic and social conditions within a society. As Edward J. Balleisen writes in his book "Navigating Failure," the American response to bankruptcy, in the form of insolvency law, has created two opposing elements in American capitalist society - the risk taking culture of capital entrepreneurs and the reluctant attitude of wage-earning laborers towards them (21). Before the existence of insolvency laws, entrepreneurs

Individuals with disabilities education act Assignment

Individuals with disabilities education act - Assignment Example Inclusion does not merely mean to make children with disabilities participate in the general education setting; instead, it means that all students are being treated as active members of the learning environment where they can make decisions about the utilization of appropriate institutional setting with fair access and self-respect. Natalie must also be included in the fair and respectful inclusive educational practices so that she may feel that she is not being disadvantaged by any means. Providing her with a sense of self-respect will boost her individual competencies, and she will better be able to meet her individual needs as mentioned in her IEP. This can only be achieved if she will be provided with all sorts of environmental modifications in her neighboring school where her sisters are also studying. She will feel secure in this setting, and will better be able to respond to the learning process. It is a main suggestion in IDEA that children with disabilities should be provid ed with appropriate environmental modifications in their neighboring schools. These modifications include considering general physical education class as first placement option, relevant modification of equipment, and involvement of the support personnel in implementing the equipment in the most beneficial way possible. Natalie’s IEP document must be reviewed regularly so as to ensure her inclusion in the general physical education program. Natalie’s individual needs must also be assessed so that she may be able to achieve the aims and objectives mentioned in her IEP.

Talent and music Essay Example | Topics and Well Written Essays - 250 words

Talent and music - Essay Example This very definition of talent differentiates it from two terms that are mostly confused with talent (Brinner, 1995). These two terms include skills as well as knowledge. The difference between talent and skill as well as knowledge is that talent comes naturally and skills and knowledge can be developed by an individual. The term music is used to refer to the practice of arranging various tones in such a sequence that when they are vocalized in that sequence they end up creating a constant composition. This meaning of music differentiates music from what people believe music is. This meaning clearly reflects that music has to be in order and an individual singing or playing instruments without any order cannot be regarded as a musician and his creations cannot be regarded as music. Talent and music are two most commonly misunderstood terms by the general public. The public needs to realize that talent is inborn and cannot be obtained through rehearsal or training. The general public should not recognize any sound played through an instrument as music until it has a sequence that results in the creation of incessant

Homework Assignment Example | Topics and Well Written Essays - 250 words - 25

Homework - Assignment Example Parametric cost estimation works for cost estimation because it is more accurate as compared to analogous cost estimation (Pinto 2010). Considering every unit is billed accordingly, a good project manager should have a rough idea of how long the project will take, if the project is billed with time, or how many people will undertake a certain project and how much each is paid, and therefore, depending on how close the estimation is, the accuracy presented by parametric estimation makes it very efficient, unlike analogous cost estimation. Bottom-up budgeting is very time consuming and takes away control of the top-level management (Pinto 2010). This may eventually lead to straying for the initial project goals. It is however very detailed covering a large chunk of the project details. Ultimately, Top-down budgeting is preferred as it gives control to the top management of the company, thus project goals are more often than not, met. Since it also draws on historical project cost, it takes much less time as compared to Bottom-up budgeting. It however can result in misunderstandings between the top, mid-level and lower-level management as it results in a zero-sum game, since managers would benefit from the loss of some of their

Talent and music Essay Example | Topics and Well Written Essays - 250 words

Talent and music - Essay Example This very definition of talent differentiates it from two terms that are mostly confused with talent (Brinner, 1995). These two terms include skills as well as knowledge. The difference between talent and skill as well as knowledge is that talent comes naturally and skills and knowledge can be developed by an individual. The term music is used to refer to the practice of arranging various tones in such a sequence that when they are vocalized in that sequence they end up creating a constant composition. This meaning of music differentiates music from what people believe music is. This meaning clearly reflects that music has to be in order and an individual singing or playing instruments without any order cannot be regarded as a musician and his creations cannot be regarded as music. Talent and music are two most commonly misunderstood terms by the general public. The public needs to realize that talent is inborn and cannot be obtained through rehearsal or training. The general public should not recognize any sound played through an instrument as music until it has a sequence that results in the creation of incessant

Marketing News Journal #2 Essay Example | Topics and Well Written Essays - 750 words

Marketing News Journal #2 - Essay Example Who would not like to arrive in a store and not have to queue to make orders and then have to wait in the same queue to pick up the order after a hard day of work or study. I know I would be thrilled to arrive and have my order ready to go. This is what Taco Bell’s new order ahead app is all about. Customers download the app and when they want food from Taco Bell, they simply make their orders in their nearest chain store and go pick it up. In order to avoid getting cold food or having to wait for long before the food is prepared, the app allows the customer to inform the store as they arrive in order to have their order prepared and ready to go. The other good news is that the customer does not even have to leave their car to go pick up their order, it is brought to them. This is another positive addition in their customer service and it is a welcome relief to many. Those are not the only good news concerning the app, here is the better news. The app provides more food option on their menu that is not present in the physical store menu. This will provide a wide range of selection of the food, making special order of what is to be increased, reduced or completely eliminated from the menu. Those who are keen on their calorie intake are also mot left behind as they have a calorie counter on each food order and hence one can be able to monitor their calorie intake. This Taco Bell app is therefore welcome by even nutritionists and medical health professionals that have been trying to get the American people to reduce their calorie intake and eat healthier foods to reduce the high rate if obesity in the nation. People will be able to follow this and try eating healthy in the future as long as they continue making their order online. Taco Bell serves Mexican food of tacos and burritos which is a way to promote the Mexican culture in the

Moral Living Synoptic Question Essay Example for Free

Moral Living Synoptic Question Essay In this essay it is my intention to examine the theme of moral living within the Old Testament and the Celtic Church. Morality refers to ethical issues. It is the quality of being in accord with standards of right or good conduct. It is a system of ideas of right and wrong conduct. There are two interlinked themes of religious morality and social morality under moral living. The foundation of moral living within the Old Testament is the Sinai Covenant. Whereas, the basis of morality in Celtic Church is Saint Patrick; his moral base was always routed in his scriptural beliefs. Moses, for example, made a covenant with Yahweh on Mount Sinai, the principles from which are the foundation for the Judah Christian faith today, where he received the Ethical Decalogue (10 Commandments). As Drane states, â€Å"the commands were essentially moral requirements. Honesty, truth and justice were more important to Yahweh than the performance of religious rites.† Love of God and Love of Neighbour were the two commandments at the core of the Ethical Decalogue. The first three commandments central religious morality however, the last seven focus on Love of Neighbour and Social Morality. Winward states, â€Å"no man could be in a right relationship with God who was not in a right relationship with his fellow men.† The people of Israel had an obligation as the chosen people to obey the Ethical Decalogue. Abraham was called by God to give up his polytheistic ways. God promised Abraham that he would never give up on him. As Heinsch states, â€Å"he had to journey to a foreign land alone trusting in God’s guidance.† If Abraham fulfilled this request God promised him three things, Great Nation, Land (which was Canaan) and Protection. At this time, Abraham worshipped the popular moon god, â€Å"sin† and was to break with idolatry and become monotheistic. Epstein stated that, â€Å"Abraham turned to the service of the one and only God whom he recognised as the creator of heaven and earth.† Abraham’s love of the one true God and his change from idolatry reflects similarities with Saint Patrick. Patrick arrived in Ireland to a pagan country. The people of Ireland were idolaters in that they worshipped as many as 400 gods, with the main god being the Dagda (the father). The Celts held such things as the sun, trees, groves, water and birds to be sacred. Joyce states that they had the tendency to â€Å"find the divine in all of created nature.† Patrick brought Christianity to Ireland to transform the pagan people to monotheism. He wanted them to worship and love the one true God. Patrick adopted pagan practice to Christian tradition, for example, he changed the worship of the â€Å"sun† to the â€Å"son.† Patrick wanted the people to become monks and virgins for Christ. He advocated that true worship of God required to be newly baptised (converted from paganism to Christianity.) Patrick wanted the people to convert freely; they were never forced as the decision to become a Christian had to come from the heart. When Patrick left a place he made sure he left a building (church) to be used for communal worship. Like the Old Testament prophets, Patrick expected his ordained to be good role models to the people. Unfortunately in the Old Testament the religious leaders did not always do this. Ezekiel, for example, was to inform the people that God was going to hold the religious leaders responsible as they had led the people astray instead of encouraging them to worship only Yahweh. God told Ezekiel to prophesy to the leaders, â€Å"shepherds have been feeding themselves, should not, you the shepherds feed the sheep.† In tandem with this, the prophet Elijah also had to deal with the people of Israel’s idolatry. He was aware that there was a lack of steadfast love due to the people worshipping both Yahweh and Baal (god of fertility.) Elijah challenged the people about this saying, â€Å"how long will you go limping with two different opinions?† The people needed to stop worshipping both Yahweh and Baal and were to only worship the one true God, Yahweh. Elijah had little sympathy for the people worshipping both Gods. He challenged King Ahab to a contest on Mount Carmel between Yahweh and Baal to determine who the true God is. Elijah had a great victory as Yahweh won, usually this would be celebrated but instead, Elijah went to Mount Horeb as he knew the people’s change of heart of Yahweh as the one true God was temporary and this was not good enough. True love of God was required. In line with this, Patrick also challenged the pagan people’s ways through their worship of Dagda and Lugh. It took a long time for the pagan people to convert to truly worshipping one God. Paganism continued to exist alongside early Christianity 100 years after Patrick. Amos spoke out about social injustices, he stated, â€Å"let justice roll down like waters, and righteousness like an ever-flowing stream.† Amos spoke about respect for marriage, something which King David lacked. He had an affair with Bathsheba and committed the sins of lust, adultery and murder. He was punished for this as Yahweh was to â€Å"raise up evil against you out of your own house.† David’s son died as a result of his sins. Similarly, Patrick also showed a respect for life. He spoke out about injustices such as slavery and condemnation of wealth in his letter to Coroticus. Patrick respected women and this was reflected in the Letter to Coroticus. In L19 Patrick expresses his concern for women. The women were taken as captives, to be distributed â€Å"as prizes.† Patrick makes it clear that the fate of Coroticus and his men is to be â€Å"lorded over† for all eternity by those whom they regarded to be â€Å"barbarian Irish.† In L4, Patrick also speaks up against murder and slavery – he grieves for those captured and killed and calls the perpetrators themselves â€Å"captives of Satan† the punishment met out to them will be â€Å"external life in hell.† To conclude, Christianity is now one of the leading world religions and therefore the mission of both the prophets and Patrick was successful. There will always be a call for people to repent and convert to Christianity with a return to a moral life.

Comparing Polymers: Metal and Ceramics

Comparing Polymers: Metal and Ceramics Ceramics are inorganic and nonmetallic materials formed from metallic and nonmetallic elements whose interatomic bonds are either ionic or mostly ionic. Many of the ceramics desirable properties are obtained usually by a high temperature heat treatment. Ceramics are made up of two or more elements. In a crystalline structure is more complex than that of metals. When the bonding is mostly ionic the crystal structure is made up of positively charged metallic ions, cations, negatively charged nonmetallic ions and anions. When the ions are bonded together the overall charge must be neutral. To have a stable system the anions in the structure that surround a cation must be in contact with that particular ion. There needs to be a ratio of the cation radius to the anion radius for the coordination and understanding of the structures geometry. If for example there is a lack of coordination, the cation would be incorrectly incased by the anions thus causing a collapse in its expected structur al stability. There are many different types of structures exist for ceramics. One crystal structure is the AX type where there are an equal number of cations and anions. Another crystal structure that exists for ceramics has a different number of cations and anions but still has a neutral charge because the ions have different magnitudes of charge is called an AmXp structure. An AmBnXp structure has more than one type of cation, represented by A and B but only one type of anion. This type of structure is also seen in close packing of ions in metals. Imperfections occur in the crystal structure of ceramics very similar to metal structural defects. Defects can occur in each of the two ions of the structure. At any time there can be cation, anion interstitials, cation or anion vacancies. Most defects or imperfections occur in pairs to maintain the electroneutrality. A Frenkel defect is a cation vacancy and cation interstitial pair. When a cation and anion vacancy pair occurs they are called a Schottky defect. Ceramics can also have impurities in the crystal structure like metals. Figure 12.21 gives a schematic diagram of the Frenkel and a Schotkey defects (pg 435). In many cases ceramics tend to be very brittle which can lead to catastrophic failure with very few signs of fatigue. This is due to the fact that ceramics absorb very little energy before they fracture. When ceramics are subjected to a tensile stress, they almost always fracture before any plastic deformation takes place. Fracture occurs because of the formation and propagation of cracks perpendicular to the applied load. Ceramics have a greater ability to resist compression than tension. The modulus of elasticity decreases with more pores in the ceramic material. When there are many pores in the material they act as stress concentrators which expose the material to weak portion. However, ceramics are very hard and are good for applications where abrasive or grinding action is needed. Most polymers are organic and are composed of hydrocarbons with interatomic forces that are represented as covalent bonds. Most polymers chains are quite long and very complex. These long molecules are made up of repeat units which are repeated along the chain. The smaller repeating unit is called a monomer. Polymers can be made up of a single repeat unit, called a homopolymer, or two or more different repeating units called copolymers. Polymers generally have a very large molecular weight. These molecular chains tend to have many kinking, bending, and coiling along with entanglement with neighboring chains may occur. This causes the outcome material to be very elastic. Polymer chains can have side groups which cause different configurations based on which side and with what regularity they bond. They can present a level of crystallinity similar to the packing of the molecular chains to create an ordered atomic array. This crystal structure can be much more complex than metallic crystal structures. Defects in polymers also differ from those found in metals and ceramics. Defects in polymers are linked to the chain ends because they are slightly different than the chain itself and emerge from the segments of the crystal. Polymers are very sensitive to strain rate, temperature, and chemical nature of the environment. Different polymers can exhibit different stress strain behavior depending on the complexity of the mole cular chain. Certain polymers display a level of is brittle where fracture occurs before elastic deformation which is very similar in the case of ceramics. Another type of polymers is very similar to metals where elastic deformation takes place first followed by yielding and plastic deformation. A third type is exhibited by elastomers which have totally elastic and recoverable deformation. Polymers generally have a lower modulus of elasticity and tensile strength then metals. Some Polymers can be stretched up to ten times longer than its original state where metals and ceramics cannot easily accomplish. Polymers exhibit viscoelasticity at temperatures between where elastic and liquid like behaviors are prevalent. Similar to metals and ceramics, polymers can experience creep. Creep is a time dependent factor due to deformation under stress or elevated temperature. In both ceramics and polymers, creep depends on time and temperature. Polymers may be ductile or brittle depending on tem perature, strain rate, specimen geometry, and way of loading which is very similar to the properties of metals. Polymers are brittle at low temperatures and have somewhat low impact strengths. Polymers can experience fatigue under a repetitive loading. They are generally softer than metals and ceramics and unlike metals and ceramics, polymer melting occur over a range of temperatures instead at a specific temperature. Metals are a material made up of metallic elements that are bonded metallically like common alloys. The electrons are not bound to any particular atom creating a matrix of ion cores surrounded by many electrons. They are very good conductors of heat and electricity where as ceramics and polymers are lacking. Polymers and metals are both ductile and are not that brittle though metals also exhibit a level of malleability. Ceramics are very brittle, they tend to fracture under a load which means they are lacking in ductility. Polymers are the softest material due to their complex structure, while ceramics are the hardest but are not very tough because they fracture before plastic deformation occurs. Polymers plastically deform very easily and have the smallest Youngs modulus. Ceramics have the highest value because of their brittleness and never reach the point of plastic deformation because they would fracture first. The values of Youngs modulus for metals fall between those for polyme rs and ceramics. These three materials have diverse structures and exhibit different levels of defects. Alloying, using the term in the broadest sense. Simply an alloy is a metal compound that consists of 2 or more metal or nonmetallic elements. These combinations of metallic and non metallic elements ultimately create new compounds that in result display superior structural properties as compared to the elements by themselves. The type of alloy mixtures is highly dependent on the desired mechanical property of the material. Alloying can be applied to metals, ceramics and polymers where in each specific properties are desired. One of the most desired properties of metal alloys is the hardenability. A material with a high level of hardness will resist deformation caused by surface indentation or abrasion while a material with a low hardness level will deform more easily under similar conditions. The main factor in a materials hardenability is its martensite (the rate which austenitized iron carbon alloys are formed when cooled) also content and is related to the amount of carbon in a material. With this application of alloying on metals, the material can exhibit greater strain and stress resistances as well as elasticity. These properties are favorable when dealing with construction and manufacturing processes. A ceramic alloy is basically a fusion of a ceramic with of 2 or more metals. As seen in metal alloys, ceramic alloys can consist of impurity atoms in a solid state. In ceramic alloys an interstitial and substitutional states are possible. In an interstitial type, the anion has to be bigger than the impurity of the ionic radius. The substitutional impurity applies where the impurity atom usually forms a cation in the ceramic material thus the host cation will be substituted. Figure 12.23 provides a great visual representation of interstitial and substitutional types in a ceramic alloy (pg 437). Significantly, to properly achieve a solid state of solubility for substituting impurity atoms, the charge and the ionic size must be as the same as the host ion. If they were different it there would need to be some other way for the electroneutrality to be maintained within the solid. An easy way to do this is to create a formation of lattice defects of vacancies or interstitial of both ion t ypes. Cobalt chromium is a perfect example of a ceramic alloy in which was designed to be used for coronary interventions thus because it does not degrade once placed in the human body. Polymer alloys consist of two or more different types of polymers in a sense blended together. There are a variety of additives that can be blended or mixed in with the polymer to create the desired effect for the material. Polymer additives that support the modification of its physical properties are fillers, plasticizers, stabilizers and of course flame retardants. Fillers are generally introduced to a polymer, when a greater comprehensive strength and thermal stability is desired. Creating these types of alloys are very beneficial because they are generally very easy to create and use in their desired form. Plasticizers help improve the flexibility and toughness of polymers by reducing the hardness and stiffness of the material. They are often introduced to polymers that are generally brittle at room temperature. These additives are especially useful because they generally lower the glass transition temperature thus allowing the polymer to have a extent of pliability. Due to the f act that certain polymers are not resilient to environmental conditions, stabilizers are introduced. They provide stability and integrity against deterioration against the mechanical properties. The two most common forms of environmental deterioration are UV exposure and oxidation. A major concern with many polymers is that they are highly flammable. Flame retardants are introduced to such polymers to reduce the combustibility of the material by interfering with its ability to combust through a gas phase or initiating a different combustion reaction that generates less heat. This process will reduce the temperature that would eventually cease the burning process. Kirill Shkolnik 105940393 ESG 332 R01 Exam #2 (Question #2) Describe with reference to phase diagrams and dislocation theory, how precipitation age hardening can be achieved in aluminum alloys. Generally aluminum is a metal with a low level of density compared to other metals. Due to this low level of density, it conducts electricity and heat better than copper. Aluminums just over 1200 degrees Fahrenheit which is comparably low to other metals. Due to these simple facts, it seems ideal to bond elements such as titanium, silicon, copper, zinc and other materials to magnify aluminums positive attributes. The process precipitation age hardening can amplify the alloying of aluminum. This process involves supersaturating a solid solution precipitating evenly dispersed particles on the aluminum. This will help stop the movement of dislocations within the metal structure. The basic concept of dislocation is the atomic misalignment of atoms in a linear plane. These atomic misalignments affect a whole series of atoms on a plane. The series of misalign atoms form a line called a dislocation line. There are two known types of dislocation called the screw and edge dislocation. Screw d islocation and edge dislocation are the primary types of dislocations but require a certain amount of each other to occur. By reducing the amount of dislocations can radically increase the strength in the metal. The process of alloying usually makes a pure material harder. The process of alloying is having one metal bond with impurity atoms from other materials to change its mechanical properties. An alloying process called solid solution alloying uses a solution to substitute bonds inside the metal. The limiting of dislocation movement is a major factor for alloying because it can be used to strengthen metals. Alloying metals with the precipitation hardening makes the strength of the new material stronger as the progress of the process is delayed. The reason for precipitation hardening is sought after is because of its abilities in making metals stronger. Aluminum alloys can have precipitation in a very specific way. Heat treatment occurs when one material is heated a supersaturated mixture at a specific phase and so two different phases can be present together. A precipitate forms in small pieces throughout the entire material. When the mixture is at its equilibrium, the forming process comes to an end. The small pieces of precipitate then diffuse together to form one large precipitate. This stage of the precipitate tends to weaken the materials fundamental structure. The small pieces of precipitate in the material make it harder for dislocations to move. When strength of the material diminishes due to the movement of the precipitate it is called overaging. There are two things need for heat treatments to be applied. Figure 11.21 provides a graphical representation the relationship between temperature and composition for aluminum and copper (pg 402). The copper phase represented at a shows a supersaturated solid solution in aluminum while the compound that between the two elements is symbolized as ?. Interestingly the point M represents the max solubility point at certain temperature and composition in the material. Point N represents the solubility limit of a and (a + ?) L symbolizes the temperature needed for the solution to become a liquid. If a major amount of solute is made available in the solution, we would have a precipitation hardened alloy. The limit of the solubility curve vastly decreases in concentration as the temperature decreases. There are two different ways precipitation can occur. One process is the use heat treatment where the solute can be dissolved to form a solid single phase solution. This method can be done by heating an alloy to a very high temperature. Figure 11.24 shows that the ? phase is blended into a phase (pg 404). Then the alloy is cooled where all that is left is a supersaturated a phase. Precipitation heat treatment the (a + ?) phase is heated to a specific temperature to allow the ? phase to precipitate. The alloy is cooled and the hardness of the alloy is determined by time. A logarithmic function a comparison with strength and time proves the dependence of temperature and strength. Kirill Shkolnik 105940393 ESG 332 R01 Exam #2 (Question #3) Describe what is meant by the term glass transition temperature and illustrate your answer from polymer and ceramic point of view. Typically a glass transition temperature is where a noncrystalline form of a polymer or a ceramic is cooled and transforms from a super cooled liquid into a glass. A ceramic or a glassy material is a noncrystalline material that becomes increasingly more viscous when it is cooled. Due to the fact that glassy materials are noncrystalline there is no definite temperature when the liquid will transform into a solid. Though, it is also important to note that in noncrystalline materials the specific volume is dependent on temperature and will decrease with the temperature. The glass transition temperature displays a reduction in the rate at which the specific volume decreases with temperature. When the temperature is below this value, the material is in a ceramic from and directly above this point the material is considered a supercooled liquid. The glass transition temperature occurs in both glassy and semicrystalline polymers, but not in crystalline materials. As certain molecular chain s in noncrystalline materials temperature drop due to lack of motion the glass temperature transition occurs. Basically glass transition is the time in which a steady transformation occurs from the liquid state to a slightly rubbery state and then to the final more rigid solid material. The glass transition temperature is the state in which the material goes from its rubbery to rigid state. This transition can take place in both directions. As a polymer for example is cooled to a rigid solid, it can be heated and undergo the same transition in reverse. As the material undergoes all of these changes its properties change from state to state. Some materials can experience greater change include the stiffness, heat capacity, and the coefficient of thermal expansion for the material during this transition. The glass transition temperature also acts as a limit boundary for applications of polymers and polymer matrix like components. If this temperature is beyond the material threshold, it will no longer fit the desired properties the task had called for and the application would be useless. The molecules that had been frozen in place below the will both rotate and translate at the temperatures above. Molecular characteristics have an impact on the chains stiffness and will in turn affect the glass transition temperature for the material. Some molecular characteristics that can cause the chains flexibility to be reduced and the glass transition temperature to increase that include bulky side groups on the molecular chain. Also these characteristics can affect polar atoms or groups of polar atoms on the side of the molecular chain, double bonds, and aromatic groups. The glass transition temperature will also increase as the molecular weight of the material increases. Branching also influences the of a material, many branches will decrease the chains mobility and increase, a lower density of branches will cause the to decrease as the molecular chains will have a freer range of motion. Crosslinks can occur in glassy polymers and can affect, they cause the reduction of motion and therefore increase. If there are too many crosslinks occur in the material, the molecular motion would be so limited that glass transition may not occur. It can be understood that many of the same molecular characteristics which affect the glass transition temperature also affect the melting transition temperature. The two are affected in such a similar manner that is usually somewhere between 0.5 to 0.8 times the melting transition temperature. Figure 15.19 demonstrates this mathematic relationship (pg 548). Both ceramic and polymers have a glass transition temperature. A glass can be referred to by several different names; such as vitreous solid, an amorphous solid or glassy solid. An amorphous solid has the mechanical properties of a solid, but does not have long range molecular order where they are in motion at a very slow rate that it be considered rigid for regular purposes. When glas sy materials have been supercooled below the glass transition temperature they will take on characteristics similar to those of a crystalline solid. This solid will become rigid with an increased hardness and will be more brittle. However, if a glassy material is heated to above its glass transition temperature it will become softer and many of the intermolecular bonds will break allowing the material to flow at an increasing fluid viscosity. A polymer below the glass transition temperature is more rigid, but as it enters its glass transition phase, the material becomes more rubbery as its viscosity increases. The polymer can enter its glass transition at a lower temperature when critical factors that usually affect the motion of the molecules in the material are not all present. When molecular weight of a polymer increases, the glass transition temperature will also increase. Many factors that increase the the rubber gasket would not do its job properly. Polymers can exhibit the following structures: amorphous, semi-crystalline and crystalline. Describe these structures and explain how the mechanical properties may be influenced by these structural forms for a polymer of the same chemical formula. Polymers can develop amorphous, semi-crystalline and crystalline structures of the same chemical formula. Polymers can exist as liquids, semi solids, or solids related to the crystal structures respectively. However each of these structures exhibit a variety of different mechanical properties. The crystallinity of a polymer depends on the intermolecular secondary bonding which will heavily influence the extent of any mechanical property of the polymer. The tensile strength, elastic modulus and compression strength of a crystalline structure will be stronger than a semicrystalline structure and significantly stronger than amorphous type structure. For a crystalline structure the molecular chains of the polymer are tightly packed together in an organized atomic group which take up space and will affect the polymers mechanical properties. These crystalline structures are heavily influenced by the glass transition temperature. Also the isomer and chemical formula lays out crucial factors that will be very important in the formation of the bulk material structure. From certain large bulky functional groups there becomes an impending hindrance that will inhibit the movement capability of a molecule. This process will increase the energy requirement for any phase change. The outcome of this process is a greater transition temperature. This new temperature transition will increase the chances for the formation of a crystalline structure. The reason for this is and time span before the material becomes a disorganized liquid and requires a longer time for the molecules to arrange themselves properly. When polymers have many branches the weaker the material will be, even though crystalline structures are stronger than less ordered materials. Figure 15.18 demonstrates the change in these structural states when specific volume and temperature are compared (pg 546). Pure polymers have a very small melting point ranges and bond strength. Doped polymers and polymer alloys will generally have wider melting point ranges. The process of branching will decre ase the strength of a polymer, which would continuously decrease the melting point temperature. Though, the act of branching on heavily dense branches will decrease molecule mobility. Also within this process the molecular weight is affected as well. Kirill Shkolnik 105940393 ESG 332 R01 Exam #2 (Question #4) How are T-T-T and C-C-T diagrams used to design heat treatment schedules for plain carbon steels. Time-Temperature-Transformation or T-T-T and continuous cooling transformation or C-C-T are used for heat treatment schedules for plain carbon steel. T-T-T are commonly known as an isothermal transformation diagrams can show the change of different phases at certain temperatures. C-C-T can be used to calculate percent transformation against the logarithm function through time. The use the isothermal transformation and continuous cooling transformation diagrams can be used to develop a heat treatment for plain carbon steels. These diagrams will support the understanding of carbon steels through phase diagrams. When a structure is heat treated, its cooling process helps retain its structure. This process can be analyzed through T-T-T. Figure 10.13 displays a graphical representation of temperature against time with a third dimension with the percent of the steel alloy transformed to pearlite (pg 326). The understanding of a rapid cooling alloy sully depends on the understanding and application of heat treatment. It is understood that isothermal transformations do not change in temperature but continuous cooling transformation diagrams do. C-C-T and T-T-T display the same dimensions but over a larger spectrum of time and temperature. Figure 10.28 shows different forms of steel alloys (pg 338). A material that has been cooled to a temperature slightly below it s eutectoid temperature, and isothermal transformation is maintained for an extended period of time, interestingly it cannot be depicted on T-T-T diagrams in spheroid forms.

Immigration: Is America Really a Melting Pot? Essay -- mulitculturalis

Zangwill (1908) wrote, â€Å" God is making the American!...the real American had not yet arrived. He will be the fusion of all races, perhaps the coming superman†¦the glory of America, where all races and nations come to labor and look forward.† This is an exert from the play â€Å"The Melting Pot.† Israel Zangwill was Jewish born in England, January 21, 1864 in London, England. Besides the â€Å"The Melting Pot,† Zangwill used his pen to defend women’s suffrage, Jewish emancipation, assimilation and Zionism. Zionism is the Jewish liberation movement (Wikipedia, 2012). In 1909, â€Å"The Melting Pot† was opened in Washington D.C. It was a hit. President Theodore Roosevelt gave the play high reviews. The New York Metropolitan Playhouse ran the production in 2006. Zangwill married Edith Ayron, who was a feminist and an accomplished author in her own right. He passed away at age 62 in West Sussex, England (Rochelson, n.d.). Zangwill had an idea and vision of what cultural assimilation would become. This idealistic approach of Americas â€Å"melting pot† is a multifaceted theory on its own. There are many aspects to the American assimilation. This involves leaving part of ones cultural identification to join a larger American culture in search of work and a means to sustain. Many aspects of this vision have begun to unfold in our culture over the past century. Some of the cultural assimilation examples will be addresses as well as what the Bible might say regarding this vision. There are also some weaknesses or differences that can be found in the â€Å"modern melting pot† concept. â€Å"Today the trend is toward multiculturalism, not assimilation. The old "melting pot" metaphor is giving way to new metaphors such as "salad bowl" and "mosaic", mixtures of vari... ...metaphor: why coerc, HoHoNu, A Journal of Academic Writing, 4(1) Web. 22 Nov. 2015. http://hilo.hawaii.edu/academics/hohonu/writing.php?id=91 Parrillo, V., (2009) Strangers to these shores: race and ethnic relations in the United States, (9th ed.), Boston, MA, Allyn & Bacon Preston, J. (2011) 11.2 million immigrants in the U.S. in 2010, report says, no change from ’09, The New York Times, Web. 28 Nov. 2015. http://www.nytimes.com/2011/02/02/us/02immig.html Rochelson, M., (n.d.) Israel Zandwill, Jewish virtual library, Web. 30 Nov. 2015. http://www.jewishvirtuallibrary.org/jsource/biography/zangwill.html ThinkQuest (n.d.) The Chinese, Immigration, the Journey to America, Web. 18 Nov. 2015. http://library.thinkquest.org/20619/Chinese.html Wikipedia (2012) Israel Zangwill, Web. 19 Nov. 2015. http://en.wikipedia.org/wiki/Israel_Zangwill

Marketing Mix Of Audi Essay

Audi is a German based car manufacturing company, known around the world as part of the big three luxury car manufacturers. Along with Mercedes and BMW, Audi is the biggest luxury car manufacturing company globally. Audi oversees all its global production from its head quarters in Bavaria, Germany, and has further nine production facilities world-wide that manufactures their vehicles. Audi has been a majority owned subsidiary group of Volkswagen since 1966, after a purchase by Daimler-Benz of Audi’s predecessor group Auto Union. Volkswagen re-launched the Audi brand with the F103 series, and Audi has gone on to carve itself a niche as a quality manufacturer of automobiles, producing aesthetically pleasing designs combined with a satisfying drive and being mechanically reliable as well. Audi has been selling their luxury cars in India since 2004, but in 2007 Audi India was established as a division of Volkswagen Group Sales India, and began to set up long term plans, involving large scale investments, recruitment drives and high quality sales services to meet its goal of becoming the number one luxury car to be driven in India. Audi is represented in 110 countries world-wide. Product in the Marketing mix of Audi In the early 1990s, Audi had some problems with its microprocessors, causing electronic failures that threatened the company’s reputation, especially in the American market. Audi have worked hard to remedy the problems, and their new motor cars today have much less issues with the electronics, as new and improved technology is found. Audi have added to their range and now offer a wider variety of cars, from the A1, through to the company’s venture into the 4Ãâ€"4 market with the Q5 and Q7. The Audi A4 remains popular, as does the impressive looking Audi TT. As part of the Big Three of car companies in Germany, Audi are one of the top selling luxury sports car brands in the world. In late 2009, Audi posted profits of $1.85 billion. In 2012, the company enjoyed a 10% increase in sales. Audi has a good presence in India, boosted by the opening of a production plant in 2007. As a result, many of the vehicles from the Audi range are available, and car owners are able to go to Audi garages to repair and maintain their vehicles properly. Where Audi India sold 3,003 units in India in 2010, it has sold 10,002 units in  2013 showing 200% growth in 3 years. Place in the marketing mix of Audi Presently, Audi has 28 dealerships across 11 states in India, and in 2010 Audi India reported an increase in sales, compared to the previous year, of 81%. In mid-2014, Audi India will start production of its premium sedan, the A3 at its facility in Aurangabad, and go on to sell it across its dealerships in the country. Although based in Germany, Audi has a world-wide presence, and continues to be a prolific seller of motor cars. The company has set out major plans and investments in markets such as India, to achieve long term goals, and it continues to grow in the Asian countries. Establishing and maintaining a presence through exclusive dealerships and excellent after care services are being used by the company to build on its European reputation. Production numbers for the Audi Company are impressive, with well over a million vehicles being produced in total in 2013. Promotions in the Marketing mix of Audi Audi are involved in many sports and sponsorship ventures, such as sponsoring some Italian football teams, and having a permanent feature in Sony’s Playstation Home. Audi manages to keep itself in the public eye without over doing it. Advertised on billboards and in magazines, and with advertisements on television (TV commercials) over the years, the company was famous for its slogan â€Å"Vorsprung durch Technik† meaning progress through technology and today still uses the same words on its adverts. Recently, it was changed, in the USA only, to ‘truth in engineering’. Audi relies on the quality of its cars, as well as its reputation as one of the Big Three, to ensure that sales and production figures continue to grow. Its cars in India are often launched by celebrities like the recent launch of Audi RS 7 Sports coupe was done by Bollywood biggie Salman Khan. Because of its niche market, Audi never takes part in mass marketing but instead advertises only in the very premium segment so that it can pull its target market towards the brand. Price in the Marketing mix of Audi The cost of a new Audi A1 in the UK is around 14,000 GBP and in India it is around 19 lac rupees, which shows that Audi has premium pricing or skimming price. Off course, the pricing is completely justified looking at the  quality and the brand image of the car. This pricing is also necessary for the proper positioning of the brand. People like the reputation of the company, and this is reflected in the production of this car – 123,000 plus units in 2013. Dealerships and showrooms offer repayment plans allowing a wide variety of people access to the brand. Of course, Audi has a well respected range of sports cars, such as the Audi TT RS Coupe or the R8 Coupe, but continues to show a steady growth in production of most of its cars over the last 15 years. Audi has witnessed a stellar performance during the last year and the first quarter of 2014 in India. There has been a price rise off late which has been attributed to the increase in the forex rates. However, the company tries its best to rationalize the prices and provide innovative finance options through their own Audi Finance making the purchase attractive. It has it closest competitors in BMW, Volkswagen and Skoda among others.

Generic Organization Essay

A group is a well structured organization with different individuals that has different characteristics and diversity these groups can be formal or informal. In my research I have found that retail stores such as Wal-Mart and Kmart has organizational structure. Group task satisfaction describes the group-level counterpart to individual job satisfaction and represents the group’s shared attitude toward its task and work environment. Places such as Wal-Mart demonstrate these skills to make their organization. The prevalence of groups and teams in the workplace (Beyerlein, Johnson, & Beyerlein, 1995; Devine, Clayton, Philips, Dunford, & Melner, 1999) makes it important to understand their effects on group members. In this paper I will identify an industry and organization type, explain four problems that could impact groups productivity, develop and describes logical and appropriate recommendations for each of the four problems provided and its recommendation, wide training, and the conclusion. Organizational structure may be defined as the system of relations that subsist among a variety of positions and position holders. Formal structure is a blueprint of relations that has been knowingly deliberated and put into action by the organization. It includes a formal chain of command of power as well as policies and procedures and other premeditated attempts to control conduct. Wal-Mart organizational structure consists of a divisional structure. A divisional structure has three different categories in which are product structure, market structure, and geographic structure. Wal-Mart falls under market structure. This is where groups function by types of customers so that each division contains the functions it needs to service a specific segment of the market. For example Wal-Mart offers vision, pharmacy, haircuts, grocery, crafts, clothes, electronics, house wares and etc†¦ This means each department will conduct its own group within Wal-Mart this will separate each structured group such as managers, supervisors, customer service, stockers, CEO, and so forth. With so many different employees within the company each individual has their own task but it takes group structure to make sure that the task is complete. Every task that is met within the group mostly deals how Wal-Mart revenues. If the each group orks together with their task then the job can be complete and helps Wal-Mart makes money. If the groups fail then Wal-Mart fails, this leads to behavior within the group. According to Losh, S (2010), â€Å"as group members, we frequently behave in ways that we do not as individuals. And our behavior as group members may fluctuate from group to group. † Companies such as Wal-Mart want to be successful and a key component of many businesses is the creation and development of new ideas. Efficient processes or products and services, many times, come from the ideas of more than one individual and generally involve teams or groups. Although teams and groups often are mistaken as identical units because they involve multiple individuals however differ in leadership, decision-making, and accountability. Another aspect to consider with groups and teams is workplace diversity and its effects on these units and especially the dynamics of a team. According to Robbins and Judge (2009), â€Å"a work group’s main purpose is to share information and make decisions that help other members of the group. † Work groups focus is on individual goals, holding themselves individually accountable. It also provides a platform for knowledge and information sharing that would not otherwise be available to us. Group even provides an identity to its members. Still cooperative group is something that comes with lot of effort. For example a cashier’s at Wal-Mart goal is too quickly and accurately process customer’s orders. If asked, he or she will share information regarding a price or item, but his or her main concern is a balanced cash drawer at the end of the shift. The cashier is not concerned about another cashier’s cash drawer even though each cashier is a member of a work group . A team is a small group of individuals with knowledge and skills that complement the knowledge and skills of other team members. The work is interdependent. Team members actively interact together toward a common goal while holding the team aggregate accountable. Work teams create synergy. Synergy happens when a team’s result is greater than the total of the individual results of the members. Group behaviors impact group productivity, by determining the outcome of the productivity. Negative group behaviors will produce negative productivity and vice versa with positive group behaviors. There are four problems that can impact group productivity; culture, conflict, group diversity, group cohesive, and characteristics. Culture in a work group can impact a work group it can be either positive or negative. According to Sergeant J, & Laws Chapman, C. (2012), â€Å"teams that operate in stressful environments are less collaborative and more likely to make mistakes (Business in the Community 2009). Building emotional resilience, therefore, can create healthier workplace cultures, reduce absenteeism, improve teamwork and raise morale. In some ways culture can be like personality. A person personality is made of values and beliefs, interests, underlying assumptions, upbringing and habits. Culture I am sure is influenced by leadership at Wal-Mart such as a manager or executive. With Wal-Mart being a big company and having so many employees you can maybe even look at the manager’s desk and tell his culture and background. Culture may become so dominant that employees and employers alike may dismiss good ideas that seem counter to the organizational culture. Companies that do not have an open and flexible culture can find themselves losing a competitive edge because they do not adapt to the changes within in the market making it bad for the workplace. Another problem that can harm a group organization is conflict if you have an individual that disagrees with others idea then this causes conflicts. The differentiator of a successful group is that the group members share sense of trust among themselves as well as feeling of shared responsibilities however the one that is different from the rest of the group may not and this can create problems in the group. Say for instance if you have a employer at Wal-Mart that thinks that organizing food cans and meat in a different order but you have more than one employee that is okay with what is being done this brings negative impact because then others going to feel that maybe she is right then this may not be good for the employer. Diversity can take many forms namely age, race, gender, religion, sexual orientation, mental and physical capabilities and ethnicity and culture are the main areas of diversity and have a continuous impact throughout our lives. Managing and valuing diversity is a key component of effective people management, which can improve workplace productivity but sometimes it can create a problem. According to Diversity Takes Center Stage at Wal-Mart (2013) â€Å"Reports on the effort of Wal-Mart Stores to enforce work diversity in its stores in the U. S. Remarks from Lee Scott, CEO of Wal-Mart, on the reduction of bonuses if Wal-Mart does not promote women and minorities in the workplace; Allegations against Wal-Mart for gender bias and unfair treatment of workers; Information on the pay structure implemented by the company. If employees feel that because of their culture race or religion are affecting them then nice times out of ten it would create chaos in workplace such as Wal-Mart. Diversity can aid in bringing awareness of different cultures, races and age difference into a mix, but can have negative effects if people are not well prepared in how to work in that environment. According to MacDonald, Lynne (2010), â€Å"Companies put a great deal of time and effort in to encouraging employees to work effectively with their colleagues. † If a company finds that workers have bonded in to a cohesive group, it should be a positive discovery. However, this is not always the case and it can turn sour. While cohesive groups offer advantages in terms of social support for group members, they also present disadvantages for the employer. Low performance norms can be very detrimental to group productivity meaning they will not make much effort to meet group deadline. Characteristics can also be a problem in workplace bad characteristics from an employee can make a workplace unpleasant reducing employees moral and productivity. Some employees can’t find anything positive to say. They criticize their supervisor, the corporate office, other employees and even customers. If you have a stock person working at Wal-Mart the normally stock at night but really hate the night schedule and all the do is complain, complain this lacks enthusiasm from other co-workers around them. This can also make the group to become dishonery towards upper management in the facility. Even having an am employee that gossips can cause conflict in the group because they are the ones who are always twisting the story and only thing at this point is to put them on disciplinary action. There are many ways a workplace can address the negative impacts in a workplace by developing action plan to address the negative Sometimes enterprise-wide systems and compensation schemes need to be revamp, but more often business performance and results are affected. Using customized survey this means getting employees thoughts and idea and surveying patterns and correlations that are effecting the company. Use open minded questions asking employees if there is anything they would like to address putting everything on the table but in a professional manner. Even the company should sacrifice companywide training. Country wide training should be conducted not only for the employees but also for management such as managers CEO, human resource department, and also crew members. Despite the importance of training, a trainer can encounter resistance from both employees and managers. Both groups may claim that training is taking them away from their work. However, a trainer can combat this by demonstrating that training is actually a crucial part of employees’ and managers’ work, completing task and working well with others. These also open doors for employees to get to know other employees culture and background. Conclusion Group work is important because it helps solve problem and accomplish task in a workplace. Working in a group allows members to share responsibilities, rather than the brunt of the work falling in the hands of one person. Instead, group members can delegate tasks to individuals who possess the knowledge, skills and abilities necessary to accomplish the task successfully. Because we are human beings we have our own characteristics, style, culture and diversity which sometimes can be a hindrance to a group but doing things such as companywide training can help every employee to conquer the power of being in a group in a workplace. Working in a group can help individuals build long-lasting relationships based on trust and loyalty. As group members, people learn about the common things they share and differences, which lead them to seek group members they can build relationships with even outside of the group.